Hims
Hims ED — generic sildenafil from $13/mo
Pioneered direct-to-consumer ED in 2017. Branded and generic, multiple plans.
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Ro started in ED and the original Roman brand still feels more clinical than its competitors. Slightly higher entry price than Hims, but the provider experience is tighter. Pick this if 'just barely the cheapest' isn't your priority.
Last reviewed May 23, 2026
Users who valued Ro's clinical approach in another category (weight, herpes) and want the same provider experience for ED.
Ro starts at $2/mo. Final pricing may vary based on plan tier and the partner's current promotions, confirm on the partner site before subscribing.
Ro reports availability in all US states where the underlying medications or services are legal. Confirm during the partner's intake.
Insurance acceptance varies by program and plan tier. Some ed treatment programs offer in-network coverage with major insurers, others are cash-pay only. Ro's intake will confirm which applies to you.
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