Hers Eyelash (Latisse)
Hers — prescription bimatoprost for longer lashes
Prescription Rx eyelash growth serum (bimatoprost) by Ro/Rory women's health.
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Rory's eyelash program is essentially Ro's women's-health brand offering the same generic Latisse. Slightly cheaper than Hers; provider experience comparable.
Last reviewed May 23, 2026
Existing Rory/Ro users adding eyelash growth to their care.
Rory Eyelash starts at $89/mo. Final pricing may vary based on plan tier and the partner's current promotions, confirm on the partner site before subscribing.
Rory Eyelash reports availability in all US states where the underlying medications or services are legal. Confirm during the partner's intake.
Insurance acceptance varies by program and plan tier. Some eyelash growth programs offer in-network coverage with major insurers, others are cash-pay only. Rory Eyelash's intake will confirm which applies to you.
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