Curology vs Apostrophe
Both Curology and Apostrophe compete in face skincare. Here's how they differ on the things that actually matter.
Apostrophe
Apostrophe — board-certified dermatologists prescribe online
At a glance
| Feature | Curology | Apostrophe |
|---|---|---|
| Starting price | $20/mo$20/mo | |
| Rating | ★ 4.5★ 4.6 | |
| Reviews tracked | 14k5.8k | |
| State exclusions | NoneNone | |
| Category | Face SkincareFace Skincare |
Which one fits?
Choose Curology if…
- · Custom formula from $20/mo
- · Free 30-day trial
- · Prescription-strength tretinoin
Choose Apostrophe if…
- · $20 first visit (one-time)
- · Board-certified dermatologists
- · Acne, melasma, anti-aging treatments
Frequently asked
Is Curology or Apostrophe better for face skincare?+
Both Curology and Apostrophe are US-licensed telehealth programs for face skincare. Curology: Curology — prescription-strength formula made for your skin. Apostrophe: Apostrophe — board-certified dermatologists prescribe online. The right pick depends on whether you want insurance handling, brand availability, async vs sync clinical model, and cancellation flexibility — see the side-by-side comparison above.
How much do Curology and Apostrophe cost per month?+
Curology starts at $20/month. Apostrophe starts at $20/month. Stated prices are subscription fees; the actual cost depends on whether the medication is included, whether insurance applies, and current promotions. Compare the full pricing breakdown in the side-by-side table.
Can I switch from Curology to Apostrophe?+
Yes — telehealth programs can be cancelled and the same prescription often re-routed through a new provider. The new provider will typically require their own clinical assessment, and you may pay for two months of subscriptions during the transition. Document your cancellation in writing.
Do Curology and Apostrophe accept insurance?+
Insurance acceptance varies. Some programs file prior authorizations on your behalf as a concierge service; others operate cash-pay only. Check the comparison rows for "insurance handling" — that's usually the biggest differentiator.